Together with Audi, SEAT is one of the brands that has marked the start of activities of Porsche Albania in the Albanian market. The Spanish brand, offers now a wider choice of models and novelties. As part of the Volkswagen Group SEAT embodies the best German tradition in the automotive industry.

SEAT increased its capacity to generate profits through its core activity. The company improved its EBITDA (Earnings before interest, taxes, depreciation, and amortization) by 36% to 300 million euros, and increased its operating cash flow by 46% to 523 million euros. Vice-President for Finance and Organization Holger Kintscher emphasized the fact that "SEAT continues to improve its capacity to generate its own resources to finance investment and consolidate the company in financial terms. After 2013, last year was another significant positive step towards the future". On this issue, SEAT has its sights firmly set on the future: last year the company made total investments and expenditure in R&D to the tune of 457 million euros and over the past five years has invested more than 2.6 billion euros.