New Ibiza succeeds at Auto Express Awards
The New SEAT Ibiza has landed its first major international award, right on the month of its commercial launch, after being named Best Supermini at the 2017 Auto Express New Car Awards. It's a tremendous accomplishment for the super-stylish new model, asserting its market-leading potential and huge customer appeal. Established as the standard-bearer for the Spanish brand for more than 30 years, Ibiza enters its fifth generation in better shape than ever, on a brand new platform with impressive levels of handling, quality, refinement and technology. Ibiza is SEAT's best-selling model and since its launch in 1984, 5.5 million units have been sold in the last 33 years.
Commenting on Ibiza's class-leading quality, Auto Express Editor-in-Chief Steve Fowler said: "The new Ibiza is a stunning supermini with a maturity we haven't experienced in this class before. We love the space, comfort and refinement as well as the style. But best of all is the price - this is a really affordable car to buy and run."
His words back up the results of Auto Express' first review on UK roads, which declared "there's a new top dog in Britain's favourite segment".
The Ibiza award comes on the day after the new Arona international press presentation.
The new Arona, after the Ibiza, is SEAT's first foray into the compact crossover segment. Built on the same platform as the Ibiza, it will be available in dealerships in November.
SEAT has invested 900 million euros on both models, and with the Arona will increase its market coverage to 75%. The Arona will also help boost SEAT sales even more, which from January to May this year grew by 13.9%.
While Ibiza grabbed the limelight, SEAT was further honoured by Auto Express with award commendations for the Ateca in the Mid-Sized SUV category and for Alhambra among the contenders for the Best MPV title.