AUDI AG: new record year with 1.8 million deliveries in 2015
AUDI AG achieved a new sales record in 2015: Compared with 2014, worldwide deliveries increased by 3.6 percent to around 1,803,250 automobiles. This total was achieved despite the fact that the first representatives of the current model initiative - the new A4, the new Q7 and the new R8 - were not yet available in all regions of the world. In Europe and China, Audi confirmed its position as the most successful premium brand; in the United States, the brand with the four rings grew at twice the rate of the market. In December, around 158,450 customers worldwide chose an Audi, an increase of 5.6 percent. This means that the company has increased its sales for the 72nd successive month.
"With sales of 1.8 million, Audi has surpassed the target set in 2015 of 1.5 million cars by 300,000 proving that Audi is solidly on track and able to master a year that presented various challenges very successfully."
The new generation of key Audi models is well underway: the new generation of Audi's bestselling A4 model was launched in Europe in November 2015. It will also be appearing in overseas markets this year. Available in Europe since June 2015, the new Q7 celebrated its premiere in China at the end of the year, in advance of its arrival in the United States and other major markets in 2016.