The new SEAT Ibiza has been awarded two prizes in this year's Automotive Brand Contest held by the German Design Council. One is as the Automotive Brand Contest "Winner" of the Exterior Volume Brand and the other is as Automotive Brand Contest "Best of the Best" in the Interior Volume Brand category. The awards will be presented on the 14th of September at the International Motor Show 2017 in Frankfurt.
The automotive Brand Contest is the only international design contest for car brands, whose awards represent highly prestigious and international recognition in the entire car industry. It has generously rewarded the whole team that has designed and developed the new SEAT Ibiza, one of the Spanish brand's three crucial pillars alongside the Ateca and the Leon.
"The 5th generation of the SEAT Ibiza has a fresh and youthful design while also being mature and balanced, with perfect proportions that reflect a strong and agile character", said Alejandro Mesonero Romanos, Design Director at SEAT.
"Because of its perfect proportions, its unique character and its agile look, the Ibiza without a doubt represents a step forward in terms of design at SEAT."
Its characteristic SEAT features have not just been maintained, but taken to the next level, pushing the evolution of SEAT's design DNA. The team, led by Alejandro Mesonero Romanos, Design Director at SEAT, has succeeded in transmitting a fresh, young, comfortable, functional and sporty design, at the same time offering the latest in technology, comfort, connectivity and safety. On the outside, the New SEAT Ibiza is more mature, more expressive, more personal; the triangular shape of the lights may strike a resemblance to the SEAT Leon but it's completely different. The SEAT badge on the grill stands out more with more sculptured and sophisticated bodywork, the blisters down the side of the car are more precise and horizontal, resulting in the entire bodywork appearing tighter and more compact. The DNA of the brand is of course kept inside the car but evolving and thus improving both real and perceived quality. The dashboard, orientated towards the driver allows more natural light than before and is physically lighter but with marked robustness which is continued in the central console, the door panels and in every detail. In addition, there are innumerable personalisation possibilities and the most advanced technology on board.