Your future with Porsche

At Porsche Albania we take special pride in being the market leader in Automotive solutions in Albania. An important tool to our success is our digital media strategy. With all our social media channels we have reached more a quarter million people in Albania thus being the most active digital media player in the market. To keep the momentum going we are looking for an experienced Digital marketing specialist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you're a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our brand with our online customers.

Therefore we're looking for highly qualified and motivated candidates for the position of:

Digital Marketing Executive

Responsibilities

• Execute the social media strategy that's in line with the brand identity, the company's audience, and goals.
• Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns
• Create and monitor campaigns for pushing usage of digital channels, sales of tangibles and communication products;

• Coordinate with Product & Propositions on upcoming campaigns, release dates, and get information on USP, contents, media requirements, terms and descriptions.
• Coordinate with external agencies and IT department for asset creation;
• Provide / generate content for SM channels.
• Brainstorm new and creative growth strategies
• Kick off or follow up projects related to new digital campaigns/initiatives
• Manage company mobile app content & layout. (Maintaining user database, scheduling push notifications)
• Manage and maintain company websites structure & content.
• Responsible for maintenance and development of e-business platforms and "Makina Ime" app;
• Maintain the online assets, drive commercial activities and report on results. Ensure translation of user journeys is well understood by technical teams and delivered accordingly;
• Maximizing followers' social media platforms such as Facebook, Instagram, and initialize additional channels by anticipating market trends.
• Define requirements for new capabilities or enhancement of existing ones;
• Analyzing social media insights to guide future social media campaigns.
• Analyze web traffic metrics and suggest solutions to boost web presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan and report on digital channels P&L, KPI's. Ensure targets are met;
• Track Competitors media and digital coverage
• Attend Marketing conferences/ Workshops organized by Volkswagen Group
• Stay up-to-date with digital technologies developments
• Performs related duties as required

Requirements:

• Previous experience in a similar digital marketing role.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience implementing and optimizing Google AdWords campaigns & utilizing Facebook Pixel tool.
• Strong understanding of content management systems & website traffic tracking tools.
• Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Familiarity with HTML
• University degree ideally in business administration, marketing, or information technology
• Fluent in Albanian, English, (German is an asset).
• Articulate and professional communication skills.
• Passionate and results driven individual.

We offer an excellent remuneration package and very good opportunities for professional development.

For full consideration, submit letter of application and resume (curriculum vitae) latest by 25.12.2019 to office(kwfat)porsche(kwfdot)al, or hard copy to Porsche Albania, Autostrada Tiranë-Durrës, km 7, Mëzez, Tirana, Albania. Only short listed candidates will be contacted further.